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As an official International Chili Society (ICS) cook-off, the event has attracted significant-sized crowds during its first nine years and has provided economical stimulation for some of Old Towns businesses. Kasha Arno, owner of the Old Town General Store, said that she will miss the festivals presence in Old Town due to its ability to draw more attention to her shop. (Festival attendees) come in just because a lot of people are walking around down here, and they end up talking to us and they realize were Elk Grove people, been here forever. And we have wines and craft beer and fresh product every week, and they dont realize that until something (like the festival) brings them in. After learning about the festivals upcoming relocation, Arno called that news just the topper to the loss of other events in the area. Weve had several events taken away (including the Western Festival Parade), she said. The reason a parade is good is because its stationary. People are sitting for a period of time, and then they start coming in (the store). The Western Festivals traditional parade was moved out of Old Town last year due to safety concerns over Elk Grove Boulevards railroad crossing. Bert Mitchell, owner of Mitchells Auto Body, mentioned that because his business is not open on weekends, the absence of the festival will not make a difference in his shops income. Nonetheless, Mitchell expressed disappointment with another event leaving Old Town. Everything else is leaving Old Town, he said.
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